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Designing AI Persona

Brainstorming with AI: Does its personality matter?

Groupwork has different productivity according to the personality combination. The goal of the study is to see if same applies to the collaboration between humans and artificial intelligence (AI) and if the extent varies according to the extroversion level of the user.




Human-AI Brainstorming

Brainstorming and cooperative idea generation have been a vital solution technique for many years. A proven theory is that the group members' personlity type combination tremendously affects the work outcome and efficiency. An exploratory study examining whether the same applies to the human-AI collaboration is in grave need.




Extroverted and introverted AI chatbots

Human collaboration factors were applied to designing the two AI chatbots, the extroverted and introverted chatbots. After we designed the experiment using the Wizard of Oz methodology, we observed the interactive differences of the collaboration among extroverted and introverted collaborators.


“I think each party has its own strengths and weaknesses. If you work with an AI, you don’t have to worry about your feelings, and it would be convenient to just talk about your ideas directly. But are they more creative than humans? The question still remains.”

Observing whether creative work processes can extend into human–AI collaboration.

In this study, we investigate the brainstorming process of the human–AI agent (chatbot) and how the personality traits of the human participants influence their experience of the brainstorming process with the AI agent. We also observe whether existing factors from the human–human collaboration are equally important in the process.


Persona Design

As the speaking styles of the conversational AI agents can reveal their personality traits, many studies have used verbal characteristics to bestow different personalities on IVAs. We also designed a conversational AI persona of a chatbot to show the following characteristics in the brainstorming process.

Personality
Traits
Design Element Extrovert Bot Introvert Bot
Verbosity Verbose High Low
Empathy Active agreement High Low
Criticism Negation Low High
Cautiousness Filled pause Low High

AI chatbot Design
Brainstorming influencing personality traits
Personality trait designation to extroverted and introverted chatbots
Experiments
Preliminary experiment
Participants go through NEO-BFM test to assess their extroversion
Wizard of Oz experiment and validation
Subsequent experiment
Participants watch videos on the chatbot collaboration
Assess the perceived efficiency and perceptions

We first designed the two personas of the AI agent (chatbot), focusing on the characteristics of extraversion.

The preliminary study’s aims included: (1) exploring how the extraversion personality trait influences the brainstorming process with the AI agent, and (2) observing how participants with different levels of extraversion experience the brainstorming sessions with two different personas of the AI agent.

Extroverted bot

An extroverted attitude that leads to active communication with coworkers. AI agents with this personality show many propositions in utterance (verbosity) and begin the utterance with a confirmation of the propositions (explicit consent).

Introverted bot

An introverted attitude provides criticism and enables a constructive conversation. The introverted AI agent negates a verb by replacing its modifier with (negation) and inserting syntactic elements expressing hesitancy (filled pauses).

Preliminary Experiment

The experiment in the preliminary study followed a Wizard of Oz method; a human “wizard” performed the role “chatbot” instead of using the actual chatbots. Therefore, participants brainstormed through chat messenger while both parties were in separate rooms. Furthermore, the participants communicated via texting with the AI agent without knowing that a human “wizard” was performing the AI role behind the scenes. A few days before the experiment, the experimenter sent the participants a web address for the NEO-PI-R-based BFM personality type test to determine their personality type, especially their extroverted personality. We recruited students aged 20 to 30, regardless of gender, from one university and conducted brainstorming experiments with 20 students.

Introvert impressions

As a result of the Big Five personality type test conducted before the experiment, 10 out of 20 participants showed a relatively introverted personality. The introverted participants were less likely to show concern about what the coworker (i.e., the AI chatbots) thought about their ideas or how to persuade them.

Extrovert impressions

Of the 20 participants, 10 showed a relatively extroverted personality type. Extroverts thought that between the two personas of the AI chatbot, there was no difference in the coworking environment, their preference, or the perceived efficiency. While they agreed that AI agents helped brainstorm, they thought that the AI chatbots lacked criticism, essential in generating ideas.

Validation of settings

After the experiment, 15 out of 20 participants (75%) said they thought the brainstorming process was with real AI agents. They did not realize a human wizard was behind them until the experimenter revealed the experimental method. In addition, almost everyone seemed to have accepted the two AI personas, Di-bot and Co-bot, as they designed in the study.

Summary

First, we observed that people with introverted personalities interact more freely and without a burden in brainstorming with the AI chatbots, unlike conventional brainstorming with humans. Second, we observed that the extroverted participants showed some differences in their experiences from the introverted people. Extroverts felt that interaction with the AI chatbot was not satisfying enough because they thought the most important aspect of brainstorming was interacting with other humans.

Subsequent Experiment


We designed the experiment where participants watched two brainstorming examples videos with the two AI personas and answered the questionnaire. The videos showed a sample dialogue from a human–AI collaboration process, and they were created based on the actual conversation data from the preliminary experiment. Then, we asked each participant to answer the questions after watching two consecutive videos that showed an example of the collaborative ideation process with the two AI personas.

The questionnaire consisted of 24 personality test questions and 18 experimental questions on a five-point Likert scale (1: strongly disagree, 2: disagree, 3: neither agree nor disagree, 4: agree, 5: disagree), distributed after each collaboration video.

Congruency

We checked whether they recognized the AI personas as we intended through the answers to the first five questions (Q25 to Q28) Next, we performed a paired t-test to check the difference in the five questions (Q25 to Q28) using a total of 44 answer sheets. From the results, we found a significant difference in Q26, Q27, and Q28 with a significance level of 0.05.

Introvert preference

Analogous to the preliminary results, introverts wanting liberation from coworkers’ evaluations and burdensome or unnecessary interactions during collaborations, introverts in the following experiment also preferred AI chatbots to humans and deemed it more efficient.

Extrovert preference

Extroverts preferred humans over AI chatbots because of the technical limitations of AI and because they prefer close interactions with other people during the brainstorming process.

Summary

The study observed the characteristics of introverts and extroverts during the brainstorming process using the AI chatbot through the previous two experiments. This study shed light on the possibility of utilizing AI chatbots to overcome the limitations of conventional human–human brainstorming, especially among introverts.

Discussions

  • AI chatbots could overcome the existing limitations of brainstorming.
    In this study, participants showed they thought they had the following advantages in the brainstorming process through chatbots. First, it was easy to check the previous conversation history. Second, it was easy to grasp the entire conversation flow regardless of the speed of the conversation. Third, it was easy to organize their thoughts and continue the conversation before chatting.
  • Need for segmented research depending on the purpose of AI collaboration.
    Given that some participants responded positively to the sympathetic attitude of the AI agent, determining which characteristics are best suited to such a purpose needs further research.
  • Limitations and future research direction.
    Wizard of Oz experiments are less likely to be distorted, but there still exist limitations. Designing an AI agent capable of an actual collaboration process suited for particular conversations for the brainstorming process is immediately feasible by employing different scenarios.

Please find the full paper below (provisionally accepted by International Journal of Human-Computer Interaction)


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